Hey Savvy Shopper!

As a beauty junkie, it’s always a challenge to choose the healthiest products because many of the hot, must have items are loaded with highly toxic ingredients. I do my best to choose what’s best for my health and now it will be even easier! Last week, my dear friend and lash stylist- Kathy Mitchell, co-owner of Bella Lash Boutique and essential oil enthusiast- told me about the Think Dirty App. It is simply brilliant! Go download it now. You scan the barcode on any cosmetic or personal care product and it will show a rating from 1-10 on carcinogenic levels (cancer causing), developmental & reproductive/hormone toxicity and allergy & immunity toxicity. Many companies “claim” to be organic and all-natural, but are not! Ladies, we must educate ourselves especially those of us who are beauty junkies and use several products a day. If I counted every product I use from toothpaste, deodorant, body lotion, shampoo, hair masks, body wash, facial creams, perfumes, hairspray and we haven’t even gotten to my makeup vanity yet. Yikes!  Kathy has lost 55 lbs by eating cleaner and changing out the toxic products she was using. Our bodies carry so much inflammation which effects everything from our metabolism to our hormones.

The founder of the app, Lily Tse comes from a family with a history of cancer. She began researching the carcinogenic and hormone disrupting ingredients in beauty products:

“I never realized the environmental impact cosmetics had on our health, until I watched Annie Leonard’s “Story of Cosmetics”, which examined the pervasive use of toxic chemicals in our everyday personal care products.

There are hormone disruptor chemicals in many products that have been possibly linked to breast cancer. I was shocked the cosmetics industry was not regulated like the food and drug sectors. And like most women, my lipgloss and shampoo are products I would never think to describe as “toxic” or could contain cancer-causing chemicals.

Finding safer alternatives for myself was a huge challenge. Although many products are labeled “all-natural” or “organic”, there is little transparency in labeling cosmetics. There was also no real tool out there for consumers to find information easily. With my background in design and marketing, I wanted to develop and create something not only for myself but for others as well, and that’s how Think Dirty® was founded.” For more, go to https://www.thinkdirtyapp.com.

Did you download the app yet?

DO IT NOW!